A Call to Awareness and Preparedness

The Philippines once again is reeling from a catastrophic typhoon: lives lost, communities displaced, infrastructure torn apart. As co-founder of 3R Strategic Solutions, I can’t scroll past the devastation unfolding in my home country, the Philippines, without speaking up.

Thankfully, my family is safe — but for millions of others, this is not the case.

Many Americans may never see this story, but for those back home, it’s not rare... it’s routine. And that’s what makes it so heartbreaking. At 3R, we believe awareness must lead to action. Disasters like this are reminders that preparedness isn’t optional — it’s survival. The same framework that guides our mission applies globally:

Resilience. Response. Recovery.

►Resilience – starts long before the storm. It’s readiness — stronger homes, communication networks, emergency plans, and sustainable local supply chains.

►Response – means acting fast, with precision and coordination. Veteran-led teams, emergency operators, and local responders can save lives when systems are ready to activate.

►Recovery – is where the true work begins: rebuilding not just structures, but trust, safety, and stability for families and communities.

These principles aren’t exclusive to the U.S. — they’re universal. Whether it’s in North Carolina or Northern Luzon, preparedness and coordinated recovery determine whether a community bends or breaks.

So as we lift prayers for the Philippines, let’s also lift our commitment to planning, readiness, and resilience...everywhere.

Written by Marianeth crockett, Co Founder

Source: https://www.bbc.com/news/articles/cq509yj82y8o